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🟢 Official WhatsApp Business Platform partner

WhatsApp CRM for UAE Businesses

Tawasel is a WhatsApp Business CRM built in the UAE for Gulf teams. Manage every customer conversation from a shared inbox, use Arabic-English AI auto-replies, send compliant broadcasts, route leads, book appointments, and keep your team aligned on the official WhatsApp Business API.

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// One platform

Everything your team needs, in one inbox

Shared WhatsApp inbox

Assign chats, add private notes, manage multiple WhatsApp numbers, and keep every lead visible to the team.

Arabic-English AI replies

Answer FAQs, qualify leads, and escalate to humans in Arabic, English, or mixed Gulf conversations.

Broadcasts and templates

Send Meta-approved WhatsApp templates with segmentation, opt-out handling, and delivery reporting.

CRM and appointments

Track contacts, lead sources, pipeline stages, staff bookings, reminders, and follow-ups from one workspace.

// Why Tawasel

A WhatsApp CRM built for how UAE teams actually work

Most WhatsApp platforms are built for global markets and bolt on Arabic as an afterthought. Tawasel is different — it is built from the ground up for bilingual teams in the UAE and GCC. The shared inbox lets multiple agents handle conversations from one WhatsApp number, with internal notes, assignment rules, and full conversation history so nothing falls through the cracks.

Workflow automation handles the repetitive work: welcome messages for new leads, appointment reminders, follow-up sequences, and after-hours replies. The AI chatbot answers common questions, qualifies leads, and hands off to a human when the conversation needs a personal touch — all in Arabic, English, or the mixed Gulf dialect your customers actually use.

Broadcast campaigns let you send Meta-approved templates to segmented contact lists with built-in opt-out handling and delivery reporting. Combined with the built-in CRM, contact tagging, and pipeline tracking, your team gets a complete view of every customer relationship — from first message to closed deal — without switching between apps. Plans start at AED 99/month with a 30-day free trial.

// For Gulf teams

Built for teams who sell, support, and book through WhatsApp.

Sales teams

Route leads, track pipeline stages, and keep follow-ups moving without losing context.

Service teams

Answer faster from one inbox with assignments, notes, and bilingual AI suggestions.

Booking teams

Turn WhatsApp conversations into appointments, reminders, and post-visit follow-ups.

// Story

Tawasel started from a simple UAE business problem: customers were already on WhatsApp, but teams were still working from scattered phones.

We built Tawasel to give Gulf businesses a calmer way to manage WhatsApp: one shared inbox, official API messaging, compliant broadcasts, CRM context, appointment booking, and Arabic-English AI support that fits real customer conversations.